JOIN INFLUENCER, HEALTH-ADE, AND ELEMENT HUMAN AS WE EXPLORE HOW TO CREATE CONTENT THAT DRIVES AN EMOTIONAL REACTION AMONG YOUR CONSUMERS, INCREASING THEIR LIKELIHOOD TO PURCHASE AND ULTIMATELY DRIVING TRUE HUMAN INFLUENCE.
Creators are experts in producing content that grabs attention and drives emotion. New research from Influencer shows that experiencing emotion over time drives brand success, including increased purchase intent and deep brand memory.
Influencer's True Human Influence framework sets a standard for influencer marketing measurement, aligning it with traditional marketing channels and offering a comprehensive view of campaign success. However, we strive for deeper insights; measuring explicit audience reactions is only part of the equation.
True Human Influence 2.0 introduces a more nuanced approach, capturing the conscious and subconscious impacts of our campaigns. By integrating additional layers of insight, we uncover subtle, often unnoticed effects of creator content, revealing deeper, unspoken connections that drive real, actionable outcomes for brands
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