Setting up Shop - Strategy to Social Storefront

An exclusive session for brand leaders who are ready to get serious about social marketplaces.

Navigating commerce can feel like the wild west if it’s unfamiliar but we’re here to tackle the big questions: Can you stay brand-safe while going live? How do you pick the creators that actually help you convert? Can you make sure your brand reputation stays in-tact whilst venturing into new territory? And how simple is it really to get a commerce arm started?

This session will explore the tech and logistics, from API integrations to the fulfilment that turns a viral moment into a delivered parcel. We’ll show you why social commerce is a complete commercial ecosystem rather than simply another marketing channel where sales, PR, and community merge into one real-time operation.

Ben Jeffries, CEO, Influencer

Emily Eldridge, Director of Commerce EMEA, Influencer

Mastering the Micro-Moment

In the world of social commerce, a micro-moment is that split second where a user stops scrolling because something resonates. It’s the bridge between ‘just looking’ and ‘I need this now!’

By bringing together the entrepreneurial instinct of a pioneering D2C Founder with platform expertise, we pull back the curtain on how to engineer these high-intent interactions and how established brands can learn from the behaviour and agility of fast growing entrepreneurial companies to crack the commerce code.

Anastasia Evans, VP of Growth, Influencer

Korede Banjo, Influencer Lead, Celsius

Creator Hour

An exclusive opportunity for creators to join us at Shop Social to discover how they can navigate the social commerce world, and meet the brands that are looking to partner with them.

The Virtual Front Row - How Fashion & Beauty brands scale credibility

If you’re a fashion or beauty brand yet to scale the world of commerce, this is the session for you.

The traditional fashion hierarchy is being rewritten. We’re hosting an exclusive briefing on how iconic beauty and fashion labels are defining a new and ever-evolving "Front Row" and using it to build their high-conversion storefronts. Hear from fashion and beauty brands, trend watchers and creators who know how to build social success from scratch.

Emily Eldridge, Director of Commerce EMEA, Influencer

Karl Martin Nieto, Head of Fashion, TikTok Shop

Camilla Craven, Beauty and Wellness Fractional CMO

Samantha Louise - Creator (https://www.tiktok.com/@officialsamanthalouise)

Meet the Curators

We’re moving beyond the metrics to look at the creators behind affiliate content: the storytellers who make purchasing a reality.

It’s a masterclass in understanding the different ways commerce audiences want to be spoken to and how brands can join the conversation naturally. This session explores how to utilise the right creators and brand ambassadors to take audiences all the way to purchase.

Caspar Lee, CVO, Influencer

Isabella Mayer - Creator (https://www.instagram.com/isabellapmayer/)

Vikky - Creator (https://www.tiktok.com/@__vikkyxo)

Ree - Creator (https://www.tiktok.com/@ree.ksl)

Synchronising the Storefront

In 2026, the path to purchase isn't a simple straight line, it’s now become a loop across platform ecosystems. This session deconstructs the Synchronized Storefront: How can you use TikTok for your spark and discovery, YouTube and Ebay for storytelling and Amazon for mature programmes and innovative formats.

We're also integrating a brands POV to share how they use all platforms to reach their vast audience and achieve ultimate success.

Nik Speller, Managing Director, UK, Influencer

Emily Trenouth, Creator Economy Speaker. Ex Amazon, Emily Trenouth Consultancy

Natasha Nanner, Creative Strategy Director, Influencer

Brand TBC

Riding the AI wave in social commerce

In 2026, the path to purchase isn't a simple straight line, it’s now become a loop across platform ecosystems. This session deconstructs the Synchronized Storefront: How can you use TikTok for your spark and discovery, YouTube and Ebay for storytelling and Amazon for mature programmes and innovative formats.

We're also integrating a brands POV to share how they use all platforms to reach their vast audience and achieve ultimate success.

Anastasia Evans, VP of Growth, Influencer

Sanchit Sareen, Regional VP EMEA, impact.com

Tom Cooper-Smith, VP of Creative Ops, Influencer

Creator Hour

An exclusive opportunity for creators to join us at Shop Social to discover how they can navigate the social commerce world, and meet the brands that are looking to partner with them.

Community Building - Turning audiences into advocates

Many brands mistakenly look at social commerce as a one off campaign. This session is about building a self-sustaining and highly engaged affiliate community through full funnel campaign planning. For creators, we’ll be exploring how to move beyond sponsored posts to walk the path of full blown brand ambassador.

We explore the power of full-funnel creator campaigns and the brands that master them. We look in detail at their strong use of ambassadors/ taste-makers who are masters of creating highly engaged affiliate communities using incentives to build continual momentum. For creators we’ll touch on strategies for building a community that trusts your recommendations so much they drive continual momentum.

Emily Eldridge, Director of Commerce EMEA, Influencer

Hengheng Xu, eCommerce Beauty Category Lead, TikTok Shop

Camilla Craven, Beauty and Wellness Fractional CMO

Brand TBC

The Commerce Unfiltered AMA

We’re moving from the stage to the floor for a quick fire AMA. This is your opportunity to put our commerce leads, platform experts, and top creators in the "Hot Seat" and ask them the burning questions you have on all things commerce.

Panel TBC